nechci tu opisovat co jinde bylo napsano lepe, takze doporucuji tento clanek
http://www.wired.com/wired/archive/9.09/docomo.html
a jeden citat z nej (zvlastni pozornost doporucuji venovat posledni vete):
"I can explain the difference," he says, smiling eagerly. "First, technology. We selected Internet technology - HTML, MIDI for ring-tone downloads, Java. But telecom people only care about what's best for their infrastructure. So in Europe they invented a new technology" - WAP - "to fit the wireless space, but it was very difficult for Internet people.
"Second, business model," he continues. "US approach or European approach is to gain some mileage on content providers by sharing in their ecommerce revenue. But a normal fixed-line operator cannot take any portion of ecommerce. We thought in the same way. By providing a better platform, transactions will increase - that is the biggest benefit to us. So we keep our traffic revenue, and they keep their transaction revenue - and if we can provide value-added services, like a billing system, of course we can share some revenue.
"The third thing is marketing," he explains. "In the telecom way of thinking, technology is very important. But AOL - they have never mentioned technology. Amazon.com - they just say, 'We offer the best price.' That is Internet way of thinking. So we never mention 'Internet' or 'protocol' or 'wireless something,' because content is everything."